In Mould Labelling (IML)
We're looking at a process called In Mould Labelling or IML for decorating our tiles with personalised patterns. This is done by inserting a pre-printed label into the mould before the ocean plastic gets squirted in.
On the plus side, there's no glue involved and it becomes part of the tile so won't delaminate - it can all be recycled together, so doesn't affect circularity. Here is a rough test >>>
The down side is that it's virgin PP, albeit very thin. I'd love to hear your thoughts - email@example.com
The Rivers Trust
It's no secret that our rivers in the UK are in a bit of a state - whilst tackling the raw sewage that is now being released into our waterways, is a more complex issue and a continual legal fight against the age-old 'profit before planet', there is still plenty that normal everyday people can do to help.
The Rivers Trust work tirelessly nationwide to improve our waterways and offer lots of opportunity for volunteering and funding - they also have this excellent video which outlines four simple ways you can play your part.
IMPAC+ by Oceanworks®
Meanwhile, over in Asia, there is an initiative that has been set up by Oceanworks which enables brands to directly engage in plastic offsetting through turnkey solutions, such as diverting microplastic-laden “mud” into sustainable building bricks
In some communities in Indonesia, bricks containing post-consumer recycled plastic byproducts are, for the first time, competing with traditional building materials in the home construction market. These sustainable bricks are made of “mud” laden with microplastics that would typically be considered valueless, disposed of, and likely end up back in the environment.. But with the support of IMPAC+ by Oceanworks brand partners, it’s now possible for that plastic waste to stay out of landfills and instead be repurposed into construction materials.