SHOP IN SHOP
Some brands negotiate an area of a store to call their own, which is sometimes manned by their own reps. These shop-in- shop displays reinforce the brand and offer a wider range of products in one space.
Even a small space can create an impact. In this 3sqm area for Amica we stripped away the kitchen furniture to bring the products to the fore, whilst the fins exposed the outer walls of the area to give the feeling of more space. It also really stood out from a sea of kitchen units in the store.